Lynsey Barbour

For over two decades, Lynsey has worked with partners and clients some of the world’s leading loyalty coalitions, including AIR MILES, Dotz, Nectar and Priority Pass — and through those programs, with organizations like BMO, American Express, Royal Sun Alliance, Manulife Financial, Virgin, Disney, NBC Universal, Shell, BP and Sobeys. For Lynsey, success means building strong relationships, galvanizing teams and using data-driven insights to create solutions that benefit all partners. Born in Zimbabwe, she holds an MBA from the University of Surrey (UK).

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